It’s been a whirlwind of activity over the past month with our social media campaign.
As a quick refresher, this is something we’ve been talking about for a few months and something I’ve had the chance to help to push it forward. You may recall that I’ve been slightly underwhelmed at the pace of progress, but looking back now, it’s incredible how fast we moved. 9 months ago, this wasn’t even on our radar. Now we’ve got products. I’ll put one in the win column.
The first step was authoring social media guidelines to give our folks an idea of the point of all of this and a framework in which to operate. Unlike your stereotypical corporate policies that say no to everything, this was an encouragement to get involved coupled with tips and information to keep in mind when doing so.
Those out of that way, we moved to YouTube. We have a couple of professional videos that were filmed to showcase our completed buildings featuring commentary from the lead projects designers and the client representatives. That was an easy one. We had an account setup already, so it was a matter of loading the videos on, setting up some quick administrative stuff and tagging the videos (so that a search for “architecture” would yield our videos, since realistically, who’s going to be looking for our company name in a search field?). Check.
Except it wasn’t as simple as that. Almost instantly after the upload, we got our first test. Negative comments on our video. We worked on a project at Gallaudet University, a University for the deaf and hard of hearing in DC, but we didn’t think to put subtitles on it. We got 4 users reminding us that this wasn’t our brightest move. You can almost see the amorphous “corporate” (made up of social media-phobic Baby Boomers, always) putting an end to the whole project right then and there – this is, after all, their biggest fear realized. But, quick as a bunny, we hopped to subtitling the video in its entirety. We quickly re-uploaded it and we thanked our reviewers for the comments. Though I don’t necessarily agree with the removal of the video that took place while we were hastening to add words (leaving a blank page and deleting the negative comments and reviews), I was pleased to see that we handled all of this professionally with relative ease in the span of about 24 hours. It was probably good that we got a test like this up front, since it’s almost a guarantee that we’ll have to deal with something similar fairly soon.
I’m in the process of building a Facebook page, which is coming along swimmingly. That’s scheduled to come out in mid-April. You can expect shameless promotion here when it’s out.
“He who moves not forward, goes backward.” — Johann Wolfgang von Goethe