Tag Archives: @erinorr

Agree to…agree.

I spoke on a panel for social media trends as part of the NAIOP Northern Virginia Developing Leaders program yesterday. It was a great experience and I was thrilled to be asked.

The other three panelists and I come at social media from very different angles. I, of course, got the privilege of talking about social media from the combined HR and employee communications side. Erin Orr looks at it with a blended communications and marketing eye. Tim Klabunde admitted that he is a pure marketer. And Tim Hughes views social media through the lens of his legal background. And despite the variance, we agreed on a couple of things as we shared our stories:

  1. It’s all about relationship building. The whole point of getting online is to engage with people. We sounded like broken records with this one.
  2. Social media platforms are tools to help us with our day to day efforts. And since our efforts are typically dedicated to finding new work or new talent or new media sources, depending on your role, that usually involves building relationships (see #1), so use these tools to help those efforts.
  3. While there isn’t a one size fits all strategy that applies to social media, social media is something that can greatly impact the way in which we all do business. We’re big fans of applying it to businesses large and small, to companies that are public or private.
  4. Time is a the enemy up front. It does require the strategic decision to invest in social media up front. Ultimately, the payoff is going to be great – and all of us have seen some of that payoff already.

While we all agree, our different perspectives can guide us in so many directions. Because these are just tools in our toolbox (see #2), they open up different doors that we can choose to walk through at any given time. My focus doesn’t have to match that of my fellow panelists, but I can still sit with them and talk about the advantages that social media will provide for my company. In fact, it’s this holistic approach across disciplines that gives the bigger picture of what social media can do. I think that message started to sink in for some of these folks.

What a win for social media, eh?


Leap Frog

I wrote a few days ago about a lesson that was so obvious that, naturally, had to hit me in the face before I realized it. Well in the same vain, here’s another “duh” moment that struck me that I think everyone can share in.

There’s certainly something to be said for being an individual and coming up with your own ideas. Sure, it’s great to be the point person on something and come back and say, “Yep, I took care of it all by myself!” But sometimes, you could use more than just what you’ve got in your head. You can branch out beyond your ideas.

I’m fortunate to have mentors that are excited to hear my ideas and to bounce ideas off of me. The Pro and I sit back to back and spend plenty talking about ways to improve things and make our company and better place to work. One of us may have an idea and the other responds with more thoughts and feedback. It’s a great system to get our HR practices bigger and better. And I’m fortunate to have 100percentoverhead as to push our social media efforts forward.

Here’s an example that happened today. We’re going to be speaking on a panel in a few weeks for the local social media club breakfast (more on that soon) and in talking about our plan of attack, 100% OH suggested that we share our story and then somehow make it more interactive. I responded and suggested that we give our two cents and start a conversation by asking questions that are on our minds that we know others have too. He elaborated on that with some ideas for questions. I responded to that and suggested contacting folks in advance to get members thinking about answers so we could generate buzz that would benefit everyone. And so on and so forth. When we catch up with our third fabulous friend and panelist and get her thoughts, it’s going to spiral in an even greater way. I love it.

So what’s the lesson here? It’s leap frog – you just keep hopping along, using each other for support to push you forward. I’m sure I would’ve gotten to the point I’m at now eventually, but I can attribute the rapid nature of it to the fact that I reach out to others and talk to them to see what’s going on outside my own little bubble. You can really learn a lot (and teach a lot to others too!) when you look beyond what goes on in your day to day. Sure, it’s a little after school special…but I’m OK with that. Try it sometime – you’ll be surprised.

Who do you bounce ideas off of? Does anyone come to you for this stuff?